What do your neighbors need

Every company that you see today started out with answering a simple question, what do my neighbors need (or what are my neighbor's needs). Whether it is to manage your neighbors money or just simply cutting their grass, all businesses start out with presenting the simplest product or providing the simplest service and that grows substantially, earning billions of dollars for "solving the neighbor's problem"

So what about the business who are not in the multi-billion, multi-million, or even multi-thousand status? Why are most companies that attempt to answer the same question does not achieve the same results? The answer to this question is Research - knowing who, what, when, where, why, and how. Giving constant attention to your desire to deliver and solve and your neighbor's desire to have their problem solved. The median that is the key to success in entrepreneurship. If you know your habitat, inhabitant, and environment, than you have a pretty good chance of establishing a successful business venture.

Knowing everything about your neighbor (called demographics) is the key start. You may want to ask "why are they having trouble" and "How could I make their life easier" and maybe their is no apparent problems and you may just want to ask, "How could I benefit the customer even more than what they already have" Knowing who your customer is by grouping or identifying which group has which members takes the direction into. As an entrepreneur and in today's economy, you have to know how to get the customer to loosen that grip on the wallet or pocket book.

Demographics is not hard to obtain, but with survey management, data management, and / or general field research, you will almost always bring you closer to your goal. To help you research a bit deeper, please contact one of our consultants in research management to get all the information you need